There’s no doubt in the fact that SEO is currently the buzzword of the digital world. Almost every company and every business on the internet is trying to come on top of the search engine rankings and well, we must say that the competition out there is quite strong because there are literally millions of websites out there competing with one another using their SEO strategies. Speaking of SEO strategies, if you are an experienced person, you already know that content marketing is a one major factor that adds up to the SEO results of a website.
Long story short, your content has the power to make or break your business and while you are jotting down your SEO plan, you need to make sure that you’ve focused more on content marketing and how to make your content better and readable. The reason why we are focusing so much on content marketing is that you might have the best and the most relevant possible content but if your marketing skills aren’t up to the mark then eventually you will have to face some consequences.
Now, we’ll be honest with you on this one that 2018 was a one easy year for the marketers out there. Well, not that easy but if you compare it with the content marketing trends and statistics of this year, you’ll find 2017 and 2018 to be a piece of cake.
Now, if you are someone who wants an update on the new content marketing trends and stats of 2019 then you’ve landed at the right place and you are reading the right article. Because we are now going to pen down some of the major content marketing stats of this year that might come in handy to you. So, folks, take notes of what we are about to tell you because this article can seriously help you in leveling up your digital marketing game.
1-According to 55% marketers, blogging is their top priority this year when it comes to inbound marketing.
Yes, you read it right, blogging was trending in 2018 but now in 2019, blog post creation will dominate the digital world. For those who don’t know, inbound marketing is a marketing strategy in which you create the content that attracts people and hence you get the traffic you want on your websites instead of pushing your brand on other people. Now, it is but very clear that it’s a one wise decision to use blogging to make inbound marketing successful. Believe it or not, in some cases, your content can do wonders to your business. You just need to make sure that you are creating relevant content that is unique and engaging and there you go. You will soon see people coming towards you themselves, you just got to have to give them something to be interested about and your traffic will increase automatically.
2-According to Cisco, by the end of this year, 80% of the traffic on the internet will be video.
The online advertising world is not moving towards video-first rule. To make it simpler for you, video content will rule the year 2019 and along with blogging, you’ll have to create video content too because that’s what exactly will drive traffic to your website. This statistics is based on the fact that right now, more than 70% of the world’s population is watching video content every single day. So, it pretty justifies why you’ll get 80% of your traffic on the internet via videos. Moreover, this statistics is again a clear cut sign that if you want your business to stand out and if your brand really needs some traffic at the moment then you’ll have to create video content that is unique and extraordinary.
3-39% of the marketers have their content marketing strategies, documented.
You cannot just randomly make decisions when it comes to content marketing. In fact, what you really need is a proper plan, a documented plan and then you have to follow it accordingly. This isn’t just useful for your business, in fact, it also shows the level of maturity you are on. Especially if you want to treat your business in the best possible and the most professional possible way then it’s better to document what you’ve planned for the year. Believe it or not, this year in 2019, with all the changes in the trends and rules of digital marketing, you’d need a proper content marketing plan to make sure you don’t lose sight of why you started your business in the first place.
4-For content marketing purposes, almost 61% of B2B content marketers have started using social media platforms.
You have a website for your business? Well, that’s great but you cannot just miss out on the importance of social media platforms especially when you are on your content marketing journey. These 61% B2B marketers actually saw some real time results once they started using social media for marketing purposes and this clearly indicates that now is the right time to be one of these 61% marketers if you really wish your content marketing strategies to bring you results.
These are some of the most important content marketing statistics that you should know before jotting down a content marketing plan. Just remember one thing that everytime you come up with a marketing plan and everytime you put that plan into action, you’ll have to wait for the results because marketing takes time especially with all the competition out there. Just be patient with your efforts and we are sure of the fact that you will soon see the results on your own.